The Hereford United Supporters’ Trust are the latest group to launch a Sports Club Lottery. The Hereford United Supporters’ Trust will use the lottery profits to increase their shareholding in Hereford Football Club, as well improve communication between the club and the fans. These profits will also go towards promoting football in the community.
The HUST Vision is to represent all supporters as the largest single shareholder in Hereford FC, and therefore partner Hereford FC by providing three members to the clubs board of directors. They have strong roots within the local community thanks to a very active supporter base. Their fundraising target is to purchase a 50% shareholding (289,000 shares) in Hereford FC by 31 March 2020.
The Sports Club Lottery spoke to Keith Hall, the Fundraising Officer at HUST, to find out more about their unique vision for their lottery.
With the lottery profits being spent to increase the fans shareholding of the club, what’s the overall target for HUST?
As at 22 February 2019 we have a £175,000 shareholding in Hereford FC, and are working hard to achieve the target of 50%. Hopefully, the new lottery will assist greatly in our fundraising efforts.
How will the lottery help player, club and supporter relationships?
Every supporter who enters the lottery will know that for every £1 received, 50p will help bolster the football club, as it provides a reliable source of income. This can be utilised to ensure the long term sustainability of the club. We hope to encourage home grown talent via the youth player pathway the Hereford FC Academy is building. This will also help improve the spectator experience, by developing facilities within the Edgar Street stadium.
What makes HUST and Hereford FC special?
Hereford FC is the name given to the phoenix club that a group of lifelong Hereford United supporters formed – in conjunction with HUST – with the aim of playing at Edgar Street after the sad demise of Hereford United Football Club in December 2014.
“The Bulls” had played at the ground for 90 years, and without considerable community input it may have been lost for ever. However after a huge amount of hard work, and after HUST members overwhelmingly voted to support the new club. In late February 2015 a deal was reached with Herefordshire Council to become tenants. This meant that an application could be made to the Football Association to participate from the start of the 2015/16 season.
The clubs business plans are to have supporters right at the very heart of it, and create a community focused club that everyone in Herefordshire, or with links to the county, can be very proud of.
HUST have been given opportunity and time to become the single biggest shareholder in the club – potentially able to own 50% of the shares – and have provided three of the Club’s Board of Directors. This is aimed at providing transparency and openness so that fans can be reassured the club is being run in a right and responsible manner.
Amazingly on-the-field the club assembled three consecutive title winning sides, with Hereford FC now featuring in the National League North, just one division below where the “old” HUFC last played.
The vast majority of Hereford supporters see the new club as a continuation of the old, and that is a special bond that will never be lost.
Hereford United Supporters’ Trust are now hoping to raise uncapped and reliable funds with a Sports Club Lottery. All the lottery prizes are paid out by the External lottery administrators, Prize Provision Services. Who also take care of the admin and details of all the lottery players. This gives HUST the free time to promote their lottery, and raise important funds to fulfil their mission.
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